I've been looking for ways to make it easier to find my books and realized, though I have information on my websites about them, I could do better at making them more visible and reach more people.
I ran a post a while back about reviews. I like quality reviews, and the more I read about their impact, I see they do hold sway. People like what other people like. I list several on my Author and Series sites but right now, they're on a special page dedicated them. I receive a newsletter from a promotional agency that recommended putting clips of them in my onsite store. I'm setting one up, so I'll be adding that to my page.
They also advised me to make getting to the buy page easy. I didn't realize it, but it looks like I'm hiding myself. A quick-click button should be on my home page. Buy-Now! Yup. I have work to do.
Seriously, people are bargain hunting these days. So, I'm putting together some special offers and incentives to pull them my way. I need to give them a reason to shop from me instead of Amazon. Why not get the sale instead of giving Mr. Bezos a big cut?